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Eric Brown is the president of ALTA Refrigeration, Inc., which is a family-owned business and co-operated with his brother Justin Brown. ALTA Refrigeration, now known for their EXPERT Refrigeration System, has been an established player in the cold storage industry for over 40 years. About a decade ago, ALTA bucked the system and status quo and set out to redefine their business) by offering a system that represented a substantially higher value to their customers compared to anything else available on the market. Fast forward to almost 1,000 EXPERT Systems later, ALTA’s unconventional approach and their commitment to “do the right thing” as well as being a customer experience driven organization has not only changed their business but fundamentally changed the cold storage industry forever.
